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~isPartOf:"Journal of the Academy of Marketing Science"
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Journal of the Academy of Marketing Science
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An investigation of consumer product warranties as market signals of product reliability
Kelley, Craig A.
- In:
Journal of the Academy of Marketing Science
16
(
1988
)
2
,
pp. 72-78
Persistent link: https://www.econbiz.de/10001062768
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Vertical territorial restraints rules of legality and guidelines for channel design
Ostrom, Lonnie L.
- In:
Journal of the Academy of Marketing Science
14
(
1986
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10001045564
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