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~isPartOf:"Journal of the Academy of Marketing Science"
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Implementing an intended brand personality : a dyadic perspective
Malär, Lucia
;
Nyffenegger, Bettina
;
Krohmer, Harley
; …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 728-744
Persistent link: https://www.econbiz.de/10009621873
Saved in:
2
Implementing an intended brand personality: a dyadic perspective
Malär, Lucia
;
Nyffenegger, Bettina
;
Krohmer, Harley
; …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 728-745
Persistent link: https://www.econbiz.de/10009997375
Saved in:
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