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Beziehungsmarketing
4
Relationship marketing
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Consumer behaviour
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Konsumentenverhalten
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Kundenbindungsprogramm
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Loyalty program
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Bystander effect
1
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Steinhoff, Lena
4
Palmatier, Robert W.
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Griffith, Denni Arli
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Harmeling, Colleen M.
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Henderson, Conor M.
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Kim, Jisu J.
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Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
6
Applied Marketing Science / Angewandte Marketingforschung
2
Journal of business research : JBR
2
Journal of service management
2
Routledge studies in marketing
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Gestaltung des Wandels im Dienstleistungsmanagement : Band 1: Innovationsperspektive – Digitalisierungsperspektive – Nachhaltigkeitsperspektive
1
Journal of international marketing
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Journal of marketing
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ECONIS (ZBW)
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1
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
2
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
3
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
4
Understanding loyalty program effectiveness : managing target and bystander effects
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 88-107
Persistent link: https://www.econbiz.de/10011434888
Saved in:
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