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Where is the opportunity without the customer? : an integration of marketing activities, the entrepreneurship process, and institutional theory
Webb, Justin W.
;
Ireland, R. Duane
;
Hitt, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
4
,
pp. 537-554
Persistent link: https://www.econbiz.de/10009297206
Saved in:
2
Where is the opportunity without the customer? An integration of marketing activities, the entrepreneurship process, and institutional theory
Webb, Justin W.
;
Ireland, R. Duane
;
Hitt, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
4
,
pp. 537-555
Persistent link: https://www.econbiz.de/10009255249
Saved in:
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