//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of the Academy of Marketing Science"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Wetzel, Hauke A."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand age
1
Brand building
1
Brand image
1
Brand leverage
1
Brand management
1
Business ethics
1
Corporate Social Responsibility
1
Corporate social irresponsibility
1
Corporate social responsibility
1
Deutschland
1
Firm value
1
Football
1
Fußball
1
Germany
1
Instrumental stakeholder theory
1
Markenführung
1
Markenimage
1
Professional sports
1
Profisport
1
Publicity
1
Recruitment
1
Sales-based brand equity
1
Shareholder Value
1
Shareholder value
1
Social responsibility dilemma
1
Sportmarketing
1
Sports marketing
1
Stakeholder
1
Unternehmensethik
1
Unternehmenswert
1
Winning
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Hammerschmidt, Maik
2
Wetzel, Hauke
2
Hattula, Stefan
1
Heerde, Harald J. van
1
Lenz, Isabell
1
Published in...
All
Journal of the Academy of Marketing Science
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Economic Record
1
European Journal of Marketing
1
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of Service Management
1
Journal of marketing
1
Journal of marketing research
1
Journal of service management
1
Journal of service research
1
Management, Prozessgestaltung, Kundenperspektive
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung, Universität Mannheim
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Building and leveraging sports brands : evidence from 50 years of German professional soccer
Wetzel, Hauke
;
Hattula, Stefan
;
Hammerschmidt, Maik
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 591-611
Persistent link: https://www.econbiz.de/10011911263
Saved in:
2
Can doing good lead to doing poorly? : firm value implications of CSR in the face of CSI
Lenz, Isabell
;
Wetzel, Hauke
;
Hammerschmidt, Maik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
5
,
pp. 677-697
Persistent link: https://www.econbiz.de/10011772315
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->