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Journal of the Academy of Marketing Science
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An updated paradigm for evaluating measurement invariance incorporating
common
method
variance
and its assessment
Steenkamp, Jan-Benedict E. M.
;
Maydeu-Olivares, Albert
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 5-29
Persistent link: https://www.econbiz.de/10012434066
Saved in:
2
The biasing effect of
common
method
variance
: some clarifications
Baumgartner, Hans
;
Weijters, Bert
;
Pieters, Rik
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 221-235
Persistent link: https://www.econbiz.de/10012434103
Saved in:
3
Marketing survey research best practices : evidence and recommendations from a review of JAMS articles
Hulland, John
;
Baumgartner, Hans
;
Smith, Keith Marion
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
1
,
pp. 92-108
Persistent link: https://www.econbiz.de/10011865107
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