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~isPartOf:"Journal of the Academy of Marketing Science"
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Journal of the Academy of Marketing Science
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Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike
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Brand transgressions : how, when, and why home country bias backfires
Davvetas, Vasileios
;
Ulqinaku, Aulona
;
Katsikeas, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 976-997
Persistent link: https://www.econbiz.de/10015048074
Saved in:
2
A brand built on sand : is acquiring a local brand in an emerging market an ill-advised strategy for foreign companies?
Heinberg, Martin
;
Ozkaya, H. Erkan
;
Taube, Markus
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 586-607
Persistent link: https://www.econbiz.de/10011552514
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