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~isPartOf:"Journal of the Academy of Marketing Science"
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New product introductions for low-income consumers in emerging markets
Arunachalam, S.
;
Bahadir, S. Cem
;
Bharadwaj, Sundar G.
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 914-940
Persistent link: https://www.econbiz.de/10012301286
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