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Search: subject_exact:"Meta-Analyse"
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Meta-Analyse
31
Meta-analysis
31
Consumer behaviour
11
Konsumentenverhalten
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Beziehungsmarketing
8
Relationship marketing
8
Bibliometrics
7
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Blut, Markus
4
Eisend, Martin
4
Grewal, Dhruv
3
Brock, Christian
2
Carrillat, François A.
2
Monroe, Kent B.
2
Palmatier, Robert W.
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Verlegh, Peeter
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Auer, Johannes
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Aydinli, Aylin
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Cheng, Julian Ming Sung
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Clement, Michel
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Eshghi, Kamran
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Geyskens, Inge
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Kirca, Ahmet H.
1
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Journal of the Academy of Marketing Science
Journal of vocational behavior
61
Journal of business research : JBR
58
IES working paper
55
Discussion paper / Tinbergen Institute
48
Journal of economic surveys
47
Journal of management : JOM
46
Working paper
39
Discussion paper series / IZA
38
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
37
Personnel psychology : a journal of applied research
31
Journal of business and psychology
28
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
28
CESifo working papers
25
IZA Discussion Paper
25
Tinbergen Institute Discussion Paper
22
Human resource management review
21
Organizational research methods : ORM
21
School working papers / Economics series / Faculty of Business and Law, School of Accounting, Economics and Finance, Deakin University
21
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
21
Journal of retailing
20
Working paper series / Czech National Bank
20
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
19
Working paper series / Center for Economic Institutions, Institute for Economic Research, Hitotsubashi University
19
Journal of management
18
CESifo Working Paper
17
Discussion papers / CEPR
17
Human performance
17
International review of financial analysis
17
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
17
Journal of marketing
16
Environmental & resource economics : the official journal of the European Association of Environmental and Resource Economists
15
Journal of business venturing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Leadership and organizational outcomes : meta-analysis of empirical studies
14
Journal of organizational behavior : OB ; the international journal of industrial, occupational and organizational psychology and behavior
13
NBER working paper series
13
Academy of Management journal : AMJ
12
Journal of business ethics : JOBE
12
Working paper / National Bureau of Economic Research, Inc.
12
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ECONIS (ZBW)
31
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1
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
2
Marvelous advertising returns? : a meta-analysis of advertising elasticities in the entertainment industry
Schöndeling, Andrea
;
Burmester, Alexa B.
;
Edeling, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1019-1045
Persistent link: https://www.econbiz.de/10014336048
Saved in:
3
Understanding anthropomorphism in service provision : a meta-analysis of physical robots, chatbots, and other AI
Blut, Markus
;
Wang, Cheng
;
Wünderlich, Nancy V.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 632-658
Persistent link: https://www.econbiz.de/10012587368
Saved in:
4
Influence of pull marketing actions on marketing action effectiveness of multichannel firms : a meta-analysis
Zhang, Peng Vincent
;
Kim, Seoyoung
;
Chakravarty, Anindita
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 310-333
Persistent link: https://www.econbiz.de/10014251173
Saved in:
5
40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
6
A self-determination theory-based meta-analysis on the differential effects of intrinsic and extrinsic motivation on salesperson performance
Good, Valerie
;
Hughes, Douglas E.
;
Kirca, Ahmet H.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
3
,
pp. 586-614
Persistent link: https://www.econbiz.de/10013199138
Saved in:
7
Conflict and performance in channels : a meta-analysis
Eshghi, Kamran
;
Ray, Sourav
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 327-349
Persistent link: https://www.econbiz.de/10012434108
Saved in:
8
Customer engagement in social media : a framework and meta-analysis
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1211-1228
Persistent link: https://www.econbiz.de/10012386915
Saved in:
9
Consumer effects of front-of-package nutrition labeling : an interdisciplinary meta-analysis
Ikonen, Iina
;
Sotgiu, Francesca
;
Aydinli, Aylin
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 360-383
Persistent link: https://www.econbiz.de/10012290957
Saved in:
10
Impulse buying : a meta-analytic review
Iyer, Gopalkrishnan R.
;
Blut, Markus
;
Xiao, Sarah Hong
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 384-404
Persistent link: https://www.econbiz.de/10012290959
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