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~isPartOf:"Journal of the Market Research Society : JMRS"
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Journal of the Market Research Society : JMRS
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New product screening: A stepwise approach
Lesch, William C.
;
Rupert, David E.
;
Whyte, Jim
- In:
Journal of the Market Research Society : JMRS
37
(
1995
)
1
,
pp. 81
Persistent link: https://www.econbiz.de/10006709265
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