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~isPartOf:"Journal of transnational management : the official journal of the International Management Development Association"
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Consumer behaviour
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consumer behavior
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consumer knowledge
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purchase intention
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Brand image
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Brand literacy
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Consumer attitudes
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Customer satisfaction
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Dienstleistungsmarketing
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Mexiko
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Rajagopal
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Rajagopal, Ananya
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Journal of transnational management : the official journal of the International Management Development Association
Journal of retailing and consumer services
4
International journal of consumer studies
3
Journal of business ethics : JOBE
2
Journal of business research : JBR
2
Journal of global fashion marketing : JGfM
2
Journal of promotion management : JPM
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Papers on Economics and Evolution
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110th Seminar, February 18-22, 2008, Innsbruck-Igls, Austria
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Agriculture and Human Values
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Asia Pacific journal of marketing and logistics
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Cleaner and responsible consumption
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Consumer behavior review : CBR
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Country of origin effect : looking back and moving forward
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Ecological Economics
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Energy Policy
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Indian journal of economics & business : IJEB
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International Journal of Global Energy Issues
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International Journal of Management, Economics and Social Sciences (IJMESS)
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International journal of advertising : the quarterly review of marketing communications
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
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International journal of business innovation and research : IJBIR
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International journal of entrepreneurship and small business
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International journal of management, economics and social sciences : IJMESS
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International journal of market research
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International journal of retail & distribution management
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International journal of services and operations management : IJSOM
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International journal of trade and global markets
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Journal for global business advancement : JGBA
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Journal of Agribusiness
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Journal of Consumer Policy
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Journal of Family and Economic Issues
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Journal of agricultural & food industrial organization
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Journal of agricultural and applied economics : JAEE
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Journal of behavioral and experimental economics
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of economics & management
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Research continuum on consumer education and brand knowledge : a critical analysis
Rajagopal, Ananya
- In:
Journal of transnational management : the official …
22
(
2017
)
4
,
pp. 235-259
Persistent link: https://www.econbiz.de/10011794636
Saved in:
2
Role of
consumer
knowledge
in developing purchase intentions and driving services efficiency across marketing channels in Mexico
Rajagopal
- In:
Journal of transnational management : the official …
19
(
2014
)
1
,
pp. 107-133
Persistent link: https://www.econbiz.de/10010346055
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