//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Journal of vacation marketing : an international journal"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Pervasive advertising"
~person:"Hoekstra, Janita Cornelia"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Target group"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
1
Beziehungsmarketing
1
Consumer behaviour
1
Customization
1
Internet marketing
1
Intrusiveness
1
Konsumentenverhalten
1
Online advertising
1
Online-Marketing
1
Personalization
1
Relationship marketing
1
Target group
1
Targeting
1
Werbewirkung
1
Zielgruppe
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Hoekstra, Janita Cornelia
Komppula, Raija
2
Laesser, Christian
2
Pesonen, Juho
2
Achana, Francis T.
1
Agiomirgianakis, George M.
1
Andriotis, Konstantinos
1
Atalay, A. Selin
1
Bauer, Christine
1
Bauer, Martin
1
Baxter, Stacey M.
1
Begole, Bo
1
Beritelli, Pietro
1
Bieger, Thomas
1
Biswas, Abhijit
1
Blanchard, Simon J.
1
Blosser, Phillip E.
1
Boksberger, Philipp E.
1
Brown, Ian
1
Cardoso, Jorge C. S.
1
Chen, Joseph S.
1
Cheng, Jen-son
1
Cowart, Kelly O.
1
Darke, Peter
1
De Carolis, Berardina
1
DeSarbo, Wayne
1
Dolnicar, Sara
1
Doorn, Jenny van
1
Geskens, Kristof
1
Geuens, Maggie
1
Goedertier, Frank
1
Graumann, Conny
1
Greibrokk, Jørund
1
Guha, Abhijit
1
Haddadi, Hamed
1
Han, Jiho
1
Harmancioglu, Nukhet
1
Hebgen, Benjamin
1
Henderson, Tristan
1
Hines, Kjell
1
more ...
less ...
Published in...
All
Journal of travel and tourism marketing
Journal of vacation marketing : an international journal
Marketing letters : a journal of research in marketing
Pervasive advertising
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customization of online advertising : the role of intrusiveness
Doorn, Jenny van
;
Hoekstra, Janita Cornelia
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 339-351
Persistent link: https://www.econbiz.de/10010207199
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->