//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of travel and tourism marketing"
~person:"Chang, Ching-Hung"
~subject:"Brand image"
~subject:"Market research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Verbraucherforschung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Market research
Advertising effects
1
Brand management
1
Consumer behaviour
1
Event-liking
1
Holiday behaviour
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Perception
1
Sponsoring
1
Sponsorship
1
Urlaubsverhalten
1
Wahrnehmung
1
Werbewirkung
1
event-sponsor fit
1
self-sponsor congruity
1
sponsorship
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Chang, Ching-Hung
Han, Heesup
7
Hyun, Sunghyup Sean
4
Yu, Jongsik
3
Ahn, Jiseon
2
Chua, Bee-Lia
2
Qu, Hailin
2
Agrawal, Ashima
1
Ahmad, Naveed
1
Ahn, Young-joo
1
Akram, Umair
1
Alahakoon, Thilini
1
Amaya-Molinar, Carlos Mario
1
Arnegger, Julius
1
Back, Ki-Joon
1
Baek, Hyungshin
1
Beatson, Amanda
1
Bilal, Muhammad
1
Busser, James
1
Byun, Jaemun
1
Cai, Gangwei
1
Chan, Ambrose Pak Ho
1
Chaney, Damien
1
Cheng, Mingming
1
Cheung, Catherine
1
Chi, Xiaoting
1
Coll, Santiago Forgas
1
Denizci Guillet, Basak
1
Douglas, Alecia C.
1
Farhat, Zeineb
1
Fu, Xiaoxiao
1
Guillet, Basak Denizci
1
Guo, Yuanyuan
1
Hahn, Sabena S.
1
Hameed, Irfan
1
Herz, Marc
1
Hong, EunPyo
1
Hwang, Jinsoo
1
Hyun, Hyowon
1
Joo, Kyu-Hyeon
1
more ...
less ...
Published in...
All
Journal of travel and tourism marketing
Marketing analysis in sport business : global perspectives
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Tourist perceptions of event-sponsor brand fit and sponsor brand attitude
Shu, Shih-Tung
;
King, Brian
;
Chang, Ching-Hung
- In:
Journal of travel and tourism marketing
32
(
2015
)
5/6
,
pp. 761-777
Persistent link: https://www.econbiz.de/10011387031
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->