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~isPartOf:"Journal of travel and tourism marketing"
~person:"Hudson, Simon"
~person:"Wong, IpKin Anthony"
~subject:"Brand image"
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Journal of travel and tourism marketing
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2
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Not all films are created the same : understanding the cross-level effect of movie ratings on destination image creation
Wong, IpKin Anthony
;
Song, Yang Carol
;
Zhang, Chi
- In:
Journal of travel and tourism marketing
38
(
2021
)
4
,
pp. 356-367
Persistent link: https://www.econbiz.de/10012549654
Saved in:
2
Appealing to tourists via branded entertainment : from theory to practice
Hudson, Simon
;
Tung, Vincent
- In:
Journal of travel and tourism marketing
33
(
2016
),
pp. 123-137
Persistent link: https://www.econbiz.de/10011485043
Saved in:
3
Exploring the effects of heritage site image on souvenir shopping attitudes : the moderating role of perceived cultural difference
Wong, IpKin Anthony
;
Cheng, Mingming
- In:
Journal of travel and tourism marketing
31
(
2014
)
3/4
,
pp. 476-492
Persistent link: https://www.econbiz.de/10010395944
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