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~isPartOf:"Journal of travel and tourism marketing"
~person:"Piehler, Rico"
~person:"Xiong, Lina"
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Beziehungsmarketing
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Consumer behaviour
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Hotel industry
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Hotel loyalty programs
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Hotellerie
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Konsumentenverhalten
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Kundenbindungsprogramm
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Loyalty program
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Relationship marketing
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active loyalty
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perceived program value
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switching costs
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Piehler, Rico
Xiong, Lina
Chen, Chih-Chien
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Xie, Karen Lijia
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Journal of travel and tourism marketing
International journal of hospitality management
6
International Journal of Contemporary Hospitality Management
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European Journal of Marketing
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European journal of marketing : EJM
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International Journal of Tourism Research
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International journal of contemporary hospitality management
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Journal of Hospitality and Tourism Technology
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Services marketing quarterly
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The journal of brand management : an international journal
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Understanding active loyalty behavior in hotel reward programs through customers' switching costs and perceived program value
Xie, Karen Lijia
;
Xiong, Lina
;
Chen, Chih-Chien
;
Hu, Clark
- In:
Journal of travel and tourism marketing
32
(
2015
)
3/4
,
pp. 308-324
Persistent link: https://www.econbiz.de/10011312527
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