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Young consumers : insight and ideas for responsible marketers
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The role of consumer self-concept in marketing festivals
Gration, David
;
Raciti, Maria
;
Arcodia, Charles
- In:
Journal of travel and tourism marketing
28
(
2011
)
5/6
,
pp. 644-655
Persistent link: https://www.econbiz.de/10009374099
Saved in:
2
The Role of Consumer Self-Concept in Marketing Festivals
Gration, David
;
Raciti, Maria
;
Arcodia, Charles
- In:
Journal of travel and tourism marketing
28
(
2011
)
6
,
pp. 644-656
Persistent link: https://www.econbiz.de/10009266419
Saved in:
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