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~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"Springer eBook Collection"
~isPartOf:"Urban events, place branding and promotion : place event marketing"
~subject:"Veranstaltung"
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Veranstaltung
Place marketing
16
Standortmarketing
16
Brand management
6
Markenführung
6
Tourism marketing
5
Tourismusmarketing
5
Brand image
4
City marketing
4
Markenimage
4
Stadtmarketing
4
Cultural event
3
Destination management
3
Destinationsmanagement
3
Kulturveranstaltung
3
Big event
2
Customer satisfaction
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Event
2
Großveranstaltung
2
Holiday behaviour
2
Kundenzufriedenheit
2
Tourism
2
Tourismus
2
Urlaubsverhalten
2
place attachment
2
place brand
2
place branding
2
Agglomeration effect
1
Agglomerationseffekt
1
Arts
1
Athen
1
Athens
1
Atlantic Canada
1
Australia
1
Australien
1
Beziehungsmarketing
1
Brand
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Catalonia
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Cantó Milà, Natàlia
1
Colombo, Alba
1
Cudny, Waldemar
1
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Springer eBook Collection
Urban events, place branding and promotion : place event marketing
Markenkommunikation und Beziehungsmarketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Routledge contemporary perspectives on urban growth, innovation and change
1
SpringerLink / Bücher
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ECONIS (ZBW)
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1
The concept of place event marketing
Cudny, Waldemar
- In:
Urban events, place branding and promotion : place …
,
(pp. 1-24)
.
2020
Persistent link: https://www.econbiz.de/10012161170
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2
Branding authenticity : perceptions of La Patum de Berga, a complex place marketing event in Catalonia, Spain
Colombo, Alba
;
Cantó Milà, Natàlia
- In:
Urban events, place branding and promotion : place …
,
(pp. 47-62)
.
2020
Persistent link: https://www.econbiz.de/10012161182
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