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~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"The journal of brand management : an international journal"
~person:"Burghausen, Mario"
~subject:"Markenimage"
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Burghausen, Mario
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
The journal of brand management : an international journal
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ECONIS (ZBW)
3
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1
Heritage branding orientation : the case of Ach. Brito and the dynamics between corporate and product heritage brands
Santos, Fernado Pinto
;
Burghausen, Mario
;
Balmer, John M. T.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 67-88
Persistent link: https://www.econbiz.de/10011482881
Saved in:
2
The presence of the omni-temporal : theoretical foundations of (corporate) brand heritage design
Burghausen, Mario
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 129-143
Persistent link: https://www.econbiz.de/10014251427
Saved in:
3
Brand management and sustainability : exploring potential for the transformative power of brands
Golob, Urša
;
Burghausen, Mario
;
Kernstock, Joachim
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 513-519
Persistent link: https://www.econbiz.de/10013463713
Saved in:
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