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~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~person:"King, Ceridwyn"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"Working Paper"
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Konsumentenverhalten
Beziehungsmarketing
2
Brand image
2
Brand management
2
Consumer behaviour
2
Markenführung
2
Markenimage
2
Relationship marketing
2
brand management
2
Brand loyalty
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Customer integration
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Customer satisfaction
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Gastgewerbe
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Hospitality industry
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Kundenintegration
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Kundenzufriedenheit
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Markentreue
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Social Web
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Tourismus
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Tourismusmarketing
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Tourismuswirtschaft
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Viral marketing
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Virales Marketing
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airline
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brand loyalty
1
customer brand identification
1
customer engagement
1
customer interaction
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hospitality
1
positive word of mouth
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resistance to negative brand information
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social visibility of consumption
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tourism
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King, Ceridwyn
Hanks, Lydia
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Loureiro, Sandra Maria Correia
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Perdue, Richard R.
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Shin, Hakseung
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So, Kevin Kam Fung
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Xu, Honggang
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Zhang, Hui
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Ali, Faizan
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
International journal of hospitality management
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
European journal of marketing : EJM
1
Journal of service management
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
The journal of brand management : an international journal
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
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The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
Saved in:
2
Brand management in the era of social media : social visibility of consumption and customer brand identification
So, Kevin Kam Fung
;
Wu, Luorong
;
Xiong, Lina
;
King, Ceridwyn
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
6
,
pp. 727-742
Persistent link: https://www.econbiz.de/10011927123
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