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~isPartOf:"Journal of vacation marketing : an international journal"
~subject:"Sprache"
~subject:"Tourism"
~subject:"United States"
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Journal of vacation marketing : an international journal
Journal of advertising research
20
Journal of advertising : official publication of the American Academy of Advertising
17
Health marketing quarterly
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
The long tail of tourism : holiday niches and their impact on mainstream tourism
6
Journal of fashion marketing and management
5
Journal of hospitality marketing & management
5
The journal of consumer marketing
5
The silver market phenomenon : business opportunities in an era of demographic change
5
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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JMM : the international journal on media management
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The advertising and consumer culture reader
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The silver market phenomenon : marketing and innovation in the aging society
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Tourism management : research, policies, practice
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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International journal of retail & distribution management
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Journal of historical research in marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of travel and tourism marketing
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Psychology & marketing
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The journal of brand management : an international journal
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
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Young consumers : insight and ideas for responsible marketers
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After sixty : marketing to baby boomers reaching their big transition years
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Global journal of business research : GJBR
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International journal of nonprofit and voluntary sector marketing
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International journal of sport management and marketing : IJSMM
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Journal of business ethics : JOBE
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Journal of current issues and research in advertising : JCIRA
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing and consumer services
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Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
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To segment or not? : that is the question
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn R.
;
Prebensen, …
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10011875974
Saved in:
2
Target markets as working archetypes : classifying consumers at Tourism New Zealand
Weaver, Adam
- In:
Journal of vacation marketing : an international journal
21
(
2015
)
2
,
pp. 163-174
Persistent link: https://www.econbiz.de/10011305743
Saved in:
3
Segmenting the senior tourism market in Ireland based on travel motivations
Ward, Aisling
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
3
,
pp. 267-277
Persistent link: https://www.econbiz.de/10010390873
Saved in:
4
Activity-based segmentation of the outbound leisure tourism market of Saudi Arabia
Mumuni, Alhassan G.
;
Mansour, Mourad
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10010390878
Saved in:
5
Segmenting special interest visitors to a destination region based on the volume of their expenditures: an application to rail-trail users
Spencer, Daniel M.
- In:
Journal of vacation marketing : an international journal
16
(
2010
)
2
,
pp. 83-95
Persistent link: https://www.econbiz.de/10003975359
Saved in:
6
How information foraging styles relate to tourism demographics and behaviours
Murphy, Jamie
;
Olaru, Doina
- In:
Journal of vacation marketing : an international journal
15
(
2009
)
4
,
pp. 299-309
Persistent link: https://www.econbiz.de/10003905403
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