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~isPartOf:"KBI"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Finanzdienstleistung"
~subject:"Konsumentenverhalten"
~subject:"Profitability"
~subject:"Service quality"
~subject:"Theory"
~type_genre:"Graue Literatur"
~type_genre:"Ratgeber"
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Consumer behaviour
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Arbeitspapier / IMMF, Institut für Marketing-Management und -Forschung e.V. an der European Business School, Universität Schloß Reichartshausen
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A modified Pareto/NBD approach for predicting customer lifetime value
Glady, Nicolas
(
contributor
);
Baesens, Bart
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003624490
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Modeling customer loyalty using customer lifetime value
Glady, Nicolas
(
contributor
);
Baesens, Bart
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003618087
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