Fok, D.; Paap, R.; Horváth, C.; Franses, Ph.H.B.F. - Erasmus Research Institute of Management (ERIM), ERIM … - 2005
The authors put forward a sales response model to explain the differences in immediate and dynamic effects of … promotional prices and regular prices on sales. The model consists of a vector autoregression rewritten in error-correction format … which allows to disentangle the immediate effects from the dynamic effects. In a second level of the model, the immediate …