Dobrin, Cosmin; Deac, Vasile; Stanescu, Aurelia - In: Knowledge Horizons - Economics 3 (2011) 1-2, pp. 96-100
The effects of the global financial and economic crisis (also felt ever more intense in Romania) have already appeared and they will increase; the essential problem is to diminish these negative effects. From this perspective, approaching the pricing strategy in a new way- that is a better...