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~isPartOf:"Knowledge management : social, cultural and theoretical perspectives"
~subject:"Brand management"
~subject:"Internet"
~subject:"Wissensmanagement"
~type_genre:"Amtsdruckschrift"
~type_genre:"Book section"
~type_genre:"Glossary included"
~type_genre:"Sammelwerk"
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Catherall, Paul
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Knowledge management : social, cultural and theoretical perspectives
5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002
2
Contemporary research in e-branding
2
Knowledge management : innovation, technology and cultures ; proceedings of the 2007 International Conference on Knowledge Management
2
Leitfaden Online-Marketing ; [Bd. 1]
2
Web 2.0 : neue Perspektiven für Marketing und Medien
2
Web technologies for commerce and services online
2
Working paper / Belgian Federal Planning Bureau
2
Advanced digital marketing strategies in a data-driven era
1
BIT online / Innovativ : Bibliothek, Information und Technologie
1
Branding and sustainable competitive advantage : building virtual presence
1
Bridging the gap between advertising academia and practice
1
Cases in innovative nonprofits : organizations that make a difference
1
Cases on branding strategies and product development : successes and pitfalls
1
Computer-mediated marketing strategies : social media and online brand communities
1
Contemporary research in e-marketing ; 2
1
Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
1
Cutting edge international research
1
Design Management konkret
1
Economies et sociétés ; 39,4
1
Employer Branding : Arbeitgeber positionieren und präsentieren
1
Handbook of research on global information technology management in the digital economy
1
Handelsforschung
1
I-KNOW '07 : 7th International Conference on Knowledge Management ; [conference proceedings ; as a part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
1
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
1
I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; [conference proceedings ; as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
1
I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; conference proceedings ; [as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
1
Industrial organization in Canada : empirical evidence and policy challenges
1
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
1
Informationelles Vertrauen für die Informationsgesellschaft
1
Innovationen im E-Business : die 5. Paderborner Frühjahrstagung des Fraunhofer-Anwendungszentrums für Logistikorientierte Betriebswirtschaft wurde am 10. April 2003 ausgerichtet...
1
Interaktives Internet : Konzeption und Chancen von Web 2.0 ; [19.] Forum Unternehmer und Wissenschaft ; [vom 22. November 2007 an der TU Dresden]
1
Interdisciplinary management research XVI ; 1
1
International business and information technology : interaction and transformation in the global economy
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Knowledge management and drivers of innovation in services
1
Knowledge networks : the social software perspective
1
Kom / Kommission der Europäischen Gemeinschaften
1
Luxury marketing : a challenge for theory and practice
1
Mobile Commerce : Gewinnpotenziale einer stillen Revolution ; mit 13 Tabellen
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Accessibility issues for web-based information systems
Catherall, Paul
- In:
Knowledge management : social, cultural and theoretical …
,
(pp. 93-130)
.
2007
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