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~isPartOf:"Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität"
~isPartOf:"Marketing in the new global order : challenges and opportunities"
~subject:"Konsumentenverhalten"
~subject:"Macroeconomic performance"
~type_genre:"Book section"
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Konsumentenverhalten
Macroeconomic performance
Cultural identity
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Kulturelle Identität
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Advertising effects
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Consumer behaviour
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International marketing
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Internationales Marketing
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Social values
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Soziale Werte
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Brandt, Corine van den
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Hendriks, Berna
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Prasad, M. V. Rama
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Sanderse, Wouter
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Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
Marketing in the new global order : challenges and opportunities
Global consumer behavior
10
Cross-cultural and critical perspectives on brands
6
Analyzing the cultural diversity of consumers in the global marketplace
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Consumption culture in Europe : insight into the beverage industry
2
Handbook of Islamic marketing
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Handbook of contemporary marketing in China : theories and practices
2
Handbook of research on international advertising
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Handbook on cross-cultural marketing
2
Transcultural marketing for incremental and radical innovation
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advertising in developing and emerging countries : the economic, political and social context
1
Beyond Hofstede : culture frameworks for global marketing and management
1
Branding and sustainable competitive advantage : building virtual presence
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Brands and brand management : contemporary research perspectives
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Conference proceedings Trends in Business Communication 2020
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Critical perspectives on diversity, equity, and inclusion in marketing
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Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
1
Cross-cultural exposure and connections : intercultural learning for global citizenship
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Emerging research on Islamic marketing and tourism in the global economy
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Ethics and morality in consumption : interdisciplinary perspectives
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Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
1
Global cases on hospitality industry
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Global marketing strategies for the promotion of luxury goods
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Global observations of the influence of culture on consumer buying behavior
1
Handbook of brand relationships
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Handbook of developments in consumer behaviour
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Handbook of doing business in South East Europe
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Handbook of research on ethnic and intra-cultural marketing
1
Handbook of research on intelligent techniques and modeling applications in marketing analytics
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International marketing ; Vol. I
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International marketing ; Vol. IV
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Internationaler Vertrieb : Grundlagen, Konzepte und Best Practices für Erfolg im globalen Geschäft ; [... fand am 11. März 2011 im Audimax der Nordakademie in Elmshorn die zweite "Sales Convention" unter dem Motto "Internationaler Vertrieb - Global Player oder Local Hero" statt]
1
Internationalisierung von Vertrieb und Handel
1
Interpretive consumer research : paradigms, methodologies & applications
1
Islamic perspectives on marketing and consumer behavior : planning, implementation, and control
1
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte zur Corporate Identity und Interkulturalität
1
Luxury marketing : a challenge for theory and practice
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Marketing and multicultural diversity
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The persuasiveness of cultural value appeals in international advertising
Sanderse, Wouter
;
Hendriks, Berna
;
Brandt, Corine van den
- In:
Kooperation und Effizienz in der …
,
(pp. 233-244)
.
2008
Persistent link: https://www.econbiz.de/10003700691
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2
Consumer behaviour in the new global order
Prasad, M. V. Rama
- In:
Marketing in the new global order : challenges and …
,
(pp. 479-491)
.
2007
Persistent link: https://www.econbiz.de/10003736517
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