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~isPartOf:"Legends in consumer behavior"
~isPartOf:"wi - Wirtschaft / Marketing"
~person:"Armstrong, Gary"
~person:"Keller, Kevin Lane"
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Legends in consumer behavior
wi - Wirtschaft / Marketing
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Consumer information processing : marketing applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
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2016
Persistent link: https://www.econbiz.de/10011446058
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Grundlagen des Marketing
Kotler, Philip
;
Armstrong, Gary
;
Saunders, John A.
; …
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2003
-
3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001692370
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