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~isPartOf:"Legends in consumer behavior"
~person:"Malhotra, Naresh K."
~person:"Schneider, Willy"
~person:"Sheth, Jagdish N."
~type_genre:"Lehrbuch"
~type_genre:"Sammelwerk"
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Consumer behaviour
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Malhotra, Naresh K.
Schneider, Willy
Sheth, Jagdish N.
Holbrook, Morris B.
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Legends in consumer behavior
Legends in marketing
31
SAGE library in marketing
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Legends in strategic marketing
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Fachbuchreihe WiWi Kompetenz kompakt
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Always learning
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BA Kompakt
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BA kompakt
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Fachbuchreihe "Management-Kompetenz kompakt"
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Global business perspectives series
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Journal of the Academy of Marketing Science
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Marketing intelligence & planning
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ECONIS (ZBW)
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Consumer information processing :
marketing
applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
-
2016
Persistent link: https://www.econbiz.de/10011446058
Saved in:
2
Macromarketing applications, Part II:
marketing
versus consumer research
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505780
Saved in:
3
Macromarketing applications, Part I: ethical concerns, social issues, and animal companions
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505794
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