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~isPartOf:"Legends in marketing"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~person:"Gierl, Heribert"
~person:"Kreutzer, Ralf T."
~person:"Malhotra, Naresh K."
~subject:"Marketing theory"
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Marketing theory
Marketingtheorie
9
Naresh K. Malhotra
8
Advertising effects
6
Werbewirkung
6
Consumer behaviour
5
Konsumentenverhalten
5
Marketing management
5
Marketingmanagement
5
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Advertising
3
Theorie
3
Theory
3
Werbung
3
Brand
2
International marketing
2
Internationales Marketing
2
Markenartikel
2
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2
Marketing
2
Marktforschung
2
Scientific method
2
Wissenschaftliche Methode
2
Advertising planning
1
Advertising regulation
1
Affect
1
Ambiguity Effect
1
B-to-B-Marketing
1
Betriebswirtschaftsstudium
1
Beziehungsmarketing
1
Brand Evaluation
1
Brand Evaluations
1
Brand attitude
1
Business-to-business marketing
1
Cluster analysis
1
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1
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Gierl, Heribert
Kreutzer, Ralf T.
Malhotra, Naresh K.
Sheth, Jagdish N.
40
Kumar, V.
11
Hunt, Shelby D.
9
Green, Paul E.
7
Rao, Vithala R.
4
Wind, Yoram
4
Grönroos, Christian
3
Hauser, John R.
2
Herrmann, Andreas
2
Moskowitz, Howard R.
2
Zaltman, Gerald
2
Agarwal, James
1
Ahlert, Dieter
1
Arabie, Phipps
1
Arnett, Dennis B.
1
Auer-Srnka, Katharina J.
1
Bartikowski, Boris
1
Baum, Daniela
1
Bello, Daniel C.
1
Bombe, Sandra
1
Bradlow, Eric T.
1
Brodie, Roderick P.
1
Bumberger, Cora
1
Burmann, Christoph
1
Busch, Paul S.
1
Carmone, Frank J.
1
Dannewald, Till
1
Day, George S.
1
DeSarbo, Wayne
1
Deshpandé, Rohit
1
Diller, Hermann
1
Ding, Min
1
Ebster, Claus
1
Eisenbeiß, Maik
1
Esch, Franz-Rudolf
1
Eschweiler, Maurice
1
Ferrell, Odies C.
1
Goertz, Susanne
1
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Legends in marketing
Marketing : ZFP ; journal of research and management
Review of marketing research
10
SAGE library in marketing
6
Review of Marketing Research Ser.
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Fundamentals of marketing research ; Vol. 1
2
Journal of business economics : JBE
2
Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
Der Markt : international journal of marketing
1
Fundamentals of marketing research ; Vol. 6
1
International journal of marketing : IJM ; formerly Der Markt
1
Marketing intelligence & planning
1
Pearson always learning
1
Review of marketing research , 4
1
The nature and scope of marketing research
1
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ECONIS (ZBW)
9
Showing
1
-
9
of
9
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date (newest first)
date (oldest first)
1
Ethics, quality of life, and pedagogy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009301069
Saved in:
2
Marketing
research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
Saved in:
3
Die wahrgenommene Dynamik des Kommunikators und Einstellungen der Rezipienten
Gierl, Heribert
;
Praxmarer-Carus, Sandra
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
4
,
pp. 236-251
Persistent link: https://www.econbiz.de/10001655215
Saved in:
4
Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299967
Saved in:
5
How does self-referencing affect product evaluations? : a comparison of three models
Gierl, Heribert
;
Bombe, Sandra
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
2
,
pp. 124-139
Persistent link: https://www.econbiz.de/10009554426
Saved in:
6
Legends in
marketing
: Naresh K. Malhotra
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009300114
Saved in:
7
Eine Skala zur Identifikation zufriedener, indifferenter und unzufriedener Kunden
Gierl, Heribert
;
Bartikowski, Boris
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10001655222
Saved in:
8
Der Dilution-Effekt : Stand der theoretischen und empirischen Forschung
Gierl, Heribert
;
Großmann, Tina
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
1
,
pp. 46-64
Persistent link: https://www.econbiz.de/10003644632
Saved in:
9
Clusteranalyse mittels SOFM
Gierl, Heribert
;
Schwanenberg, Stefan
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
2
,
pp. 129-141
Persistent link: https://www.econbiz.de/10001635679
Saved in:
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