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~isPartOf:"Legends in marketing"
~isPartOf:"wi - Wirtschaft"
~person:"Ambler, Tim"
~person:"Kotler, Philip"
~person:"Skuba, Charles J."
~subject:"Innovation"
~type_genre:"Collection of articles of several authors"
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Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
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