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~isPartOf:"Legends in marketing"
~isPartOf:"wi - Wirtschaft / Marketing"
~person:"Kotler, Philip"
~person:"Moorman, Christine"
~subject:"USA"
~subject:"Wissenschaftler"
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Legends in marketing
wi - Wirtschaft / Marketing
AMS review : official publication of the Academy of Marketing Science
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Sunrise ... sunset : challenging the myth of industrial obsolescence
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ECONIS (ZBW)
3
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Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
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2
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
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3
Grundlagen des Marketing
Kotler, Philip
;
Armstrong, Gary
;
Saunders, John A.
; …
-
2003
-
3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001692370
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