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~isPartOf:"Legends in marketing"
~language:"eng"
~person:"Malhotra, Naresh K."
~person:"Shaw, Eric H."
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Marketing theory
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Marketingtheorie
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Naresh K. Malhotra
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Market research
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Betriebswirtschaftsstudium
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Ethics
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Malhotra, Naresh K.
Shaw, Eric H.
Sheth, Jagdish N.
40
Kumar, V.
11
Hunt, Shelby D.
9
Green, Paul E.
7
Rao, Vithala R.
4
Wind, Yoram
4
Grönroos, Christian
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Hauser, John R.
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Moskowitz, Howard R.
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Zaltman, Gerald
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Brodie, Roderick P.
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Levy, Michael
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Lindqvist, Lars-Johan
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Meyer, Robert J.
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Miller, Gina L.
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Legends in marketing
Review of marketing research
10
SAGE library in marketing
6
Journal of historical research in marketing
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AMS review : official publication of the Academy of Marketing Science
3
Journal of Historical Research in Marketing
3
Review of Marketing Research Ser.
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Fundamentals of marketing research ; Vol. 1
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History of marketing thought ; Volume 1
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of marketing management : MM
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Marketing theory
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Springer eBook Collection / Business and Economics
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SpringerLink / Bücher
2
The SAGE handbook of marketing theory
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European Business Review
1
Fundamentals of marketing research ; Vol. 6
1
Handbook of marketing
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History of marketing thought ; Volume 2
1
History of marketing thought ; Volume 3
1
Journal of customer behaviour
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Marketing intelligence & planning
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Pearson always learning
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Review of marketing research , 4
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The evolution of nonprofit marketing
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The nature and scope of marketing research
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Marketing research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
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2
Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299967
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3
Legends in marketing: Naresh K. Malhotra
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009300114
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4
Ethics, quality of life, and pedagogy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009301069
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