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~isPartOf:"Legends in marketing"
~person:"Helm, Roland"
~person:"Holbrook, Morris B."
~person:"Kotler, Philip"
~person:"Malhotra, Naresh K."
~subject:"Einführung"
~subject:"Market research"
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Einführung
Market research
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Naresh K. Malhotra
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Paul E. Green
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Helm, Roland
Holbrook, Morris B.
Kotler, Philip
Malhotra, Naresh K.
Sheth, Jagdish N.
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Wind, Yoram
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Legends in marketing
Review of marketing research
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SAGE library in marketing
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Journal of marketing research : JMR
4
Fundamentals of marketing research ; Vol. 1
3
Journal of business-to-business marketing
3
Review of Marketing Research Ser.
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Fundamentals of marketing research ; Vol. 6
2
Jahrbuch der Absatz- und Verbrauchsforschung
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Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
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Journal of consumer behaviour : an international research review
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Always learning
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Association for Consumer Research
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Die Betriebswirtschaft : DBW
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Dimensionen öffentlichen Wirtschaftens : Festschrift für Rupert Windisch
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Emerald insight
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Fundamentals of marketing research ; Vol. 4
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Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
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Harvard business review : HBR
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International journal of management and decision making : IJMDM
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International marketing review
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Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
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Journal of business research : JBR
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Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
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Marketing theory
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Operations research proceedings 2002 : selected papers of the International Conference on Operations Research (SOR 2002) ; Klagenfurt, September 2 - 5, 2002 ; with 51 tables
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Pearson always learning
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Prentice-Hall international editions
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Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
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Review of marketing research , 4
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The Prentice-Hall series in marketing
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The development of critical perspectives in marketing
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The handbook of marketing research : uses, misuses, and future advances
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Marketing
research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
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2
Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299967
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