//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Legends in marketing"
~subject:"Market research"
~subject:"Marktforschung"
~subject:"Multivariate analysis"
~type_genre:"Festschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Market research
Marktforschung
Multivariate analysis
Marketing theory
19
Marketingtheorie
19
Beziehungsmarketing
7
Paul E. Green
7
Relationship marketing
7
Marketing management
6
Marketingmanagement
6
Conjoint analysis
3
Conjoint-Analyse
3
Einzelhandel
3
Retail trade
3
B-to-B-Marketing
1
Business-to-business marketing
1
Dienstleistungsmarketing
1
Forecasting model
1
International marketing
1
Internationales Marketing
1
Market segmentation
1
Marktsegmentierung
1
Multivariate Analyse
1
Prognoseverfahren
1
Services marketing
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Festschrift
Collection of articles of several authors
4
Collection of articles written by one author
4
Sammelwerk
4
Sammlung
4
Reprint
1
Language
All
English
2
Author
All
Green, Paul E.
2
Sheth, Jagdish N.
2
DeSarbo, Wayne
1
Huber, Joel
1
Malhotra, Naresh K.
1
Rao, Vithala R.
1
Wedel, Michel
1
more ...
less ...
Published in...
All
Legends in marketing
Entrepreneurship, Marketing, Innovation
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Academic Press rapid manuscript reproduction
1
Betriebswirtschaftliche Schriften
1
Betriebswirtschaftliche Schriften : BWS
1
Gabler Edition Wissenschaft
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Informatik-Fachberichte
1
Informatik-Fachberichte : IFB
1
International series in quantitative marketing : ISQM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of historical research in marketing
1
Theorie und Forschung
1
Theorie und Forschung / Wirtschaftswissenschaften
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
Saved in:
2
Multidimensional scaling and positioning
Green, Paul E.
;
Rao, Vithala R.
;
Wedel, Michel
-
2017
Persistent link: https://www.econbiz.de/10011634176
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->