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~isPartOf:"Lehrbuch"
~isPartOf:"Research in Management Accounting & Control"
~isPartOf:"Schriftenreihe Volkswirtschaft"
~subject:"Advertising effects"
~type_genre:"Hochschulschrift"
~type_genre:"Textbook"
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Moderne Marketing-Kommunikation : System - Prozess - Management
Tropp, Jörg
-
2014
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2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014007180
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Moderne Marketing-Kommunikation : System - Prozess - Management
Tropp, Jörg
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2011
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1. Aufl.
Persistent link: https://www.econbiz.de/10008856517
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