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~isPartOf:"Lehrbuch"
~language:"eng"
~person:"Kumar, V."
~person:"Reinecke, Sven"
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Strategic marketing : market-oriented corporate and business unit planning
Tomczak, Torsten
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Reinecke, Sven
;
Kuß, Alfred
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2018
Persistent link: https://www.econbiz.de/10011647946
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