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~isPartOf:"Lehrbuch"
~person:"Alba, Joseph W."
~person:"Bak, Peter Michael"
~person:"Herr, Paul M."
~subject:"Consumer behaviour"
~subject:"Decision theory"
~subject:"Psychology of advertising"
~subject:"Soziologie"
~subject:"Verbraucherverhalten"
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1
Werbe- und Konsumentenpsychologie : Eine Einführung
Bak, Peter Michael
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2024
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3. Auflage
Persistent link: https://www.econbiz.de/10014438193
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Werbe- und Konsumentenpsychologie : eine Einführung
Bak, Peter Michael
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2019
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2., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011960535
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