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~isPartOf:"Lehrbuch"
~subject:"Erfolgsfaktor"
~subject:"Soziales Netzwerk"
~subject:"Theory"
~type_genre:"Case study"
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Cases on strategic social media utilization in the nonprofit sector
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CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
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Digital and social media marketing : a results-driven approach
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
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Research papers from the Chair of Marketing
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Strong brands, strong relationships
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Successful social media and ecommerce strategies in the wine industry
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Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin)
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Web-Exzellenz im E-Commerce : Innovation und Transformation im Handel
Heinemann, Gerrit
(
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2010
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1. Aufl.
Persistent link: https://www.econbiz.de/10003897888
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