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~isPartOf:"Les cahiers de recherche / HEC Paris"
~subject:"Media coverage"
~subject:"USA"
~type_genre:"Arbeitspapier"
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Is marketing becoming a dirty word? : a longitudinal study of public perceptions of marketing
Dalsace, Frédéric
;
Markovitch, Dimitri G.
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2009
Persistent link: https://www.econbiz.de/10003923353
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