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Journal of business research : JBR
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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Whence brand evaluations? : Investigating the relevance of personal and extrapersonal associations in brand attitudes
Czellar, Sandor
;
Voyer, Benjamin G.
;
Schwob, Alexandre
; …
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2008
Persistent link: https://www.econbiz.de/10003749007
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2
Third party labeling and the consumer decision process : the case of the PGI European label
Larceneux, Fabrice
;
Carpenter, Marie
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2008
Persistent link: https://www.econbiz.de/10003749011
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3
Brand-extended self-construal
Spott, David E.
;
Szellar, Sandor
;
Spangenberg, Eric R.
-
2006
Persistent link: https://www.econbiz.de/10003341423
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