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~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~isPartOf:"Working papers / Harvard Business School, Division of Research"
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
Working papers / Harvard Business School, Division of Research
CESifo working papers
29
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Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
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Institute for Prospective Technological Studies digital economy working paper
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Working papers / Universitat Pompeu Fabra, Department of Economics and Business
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Erfurter Hefte zum angewandten Marketing
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ECONIS (ZBW)
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1
Effectiveness of paid search advertising : experimental evidence
Dai, Weijia
;
Luca, Michael
-
2016
Persistent link: https://www.econbiz.de/10011873655
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2
Einflussfaktoren auf die Konsumentenakzeptanz von Location-Aware-Advertisingmit personalisierter Ansprache
Burmann, Christoph
;
Warwitz, Claudius
-
2014
Persistent link: https://www.econbiz.de/10010258322
Saved in:
3
Do display ads influence search? : attribution and dynamics in online advertising
Kireyev, Pavel
;
Pauwels, Koen
;
Gupta, Sunil
-
2013
Persistent link: https://www.econbiz.de/10009712377
Saved in:
4
Online-Handel und digitales Marketing : eine strategische Option für die Markenhersteller zur Verringerung der Verhandlungsmacht des Einzelhandels
Burmann, Christoph
;
Kiefel, Nicola
-
2011
Persistent link: https://www.econbiz.de/10009758284
Saved in:
5
Competing ad auctions : multi-homing and participation costs
Ashlagi, Itai
;
Edelman, Benjamin
;
Lee, Hoan Soo
-
2010
Persistent link: https://www.econbiz.de/10003933286
Saved in:
6
Bedeutung der Brand Experience für die Markenführung im Internet
Burmann, Christoph
;
Eilers, Daniela
;
Hemmann, Frank
-
2010
Persistent link: https://www.econbiz.de/10009665195
Saved in:
7
"Sponsored links" or "advertisements"? : measuring labeling alternatives in internet search engines
Edelman, Benjamin
;
Gilchrist, Duncan Sheppard
-
2010
Persistent link: https://www.econbiz.de/10008729322
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8
Auswirkungen der "Web-2.0-Ära" auf die Markenkommunikation
Jacobs, Marco
-
2009
Persistent link: https://www.econbiz.de/10009665198
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9
CPC/CPA hybrid bidding in a second price auction
Edelman, Benjamin
(
contributor
);
Lee, Hoan Soo
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003788917
Saved in:
10
Virtuelle Brand Communities zur Markenprofilierung : der Einsatz virtueller Brand Communities zur Stärkung der Marke-Kunden-Beziehung
Stichnoth, Fabian
-
2008
Persistent link: https://www.econbiz.de/10009665209
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