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~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~person:"Adomeit, Malte"
~person:"Jentschke, Mirjam"
~subject:"Markenimage"
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Burmann, Christoph
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Markenauthentizität im Kontext von Corporate Social Responsibility
Burmann, Christoph
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Adomeit, Malte
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2018
Persistent link: https://www.econbiz.de/10011910870
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Praktische Erkenntnisse zum innengerichteten Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
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Jentschke, Mirjam
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2011
Persistent link: https://www.econbiz.de/10009665173
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