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~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~subject:"Brand extension"
~subject:"Corporate reputation"
~subject:"Japan"
~subject:"Messung"
~subject:"United States"
~type_genre:"Arbeitspapier"
~type_genre:"Reprint"
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
Brand management ; Vol. 3
6
Cross-cultural and critical perspectives on brands
3
Document de travail : une publication du Centre d'Observation Economique de la CCIP
3
ERIM report series research in management
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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2
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Authentizität als Erfolgsfaktor der Markenerweiterung und -dynamisierung
Burmann, Christoph
;
Dietert, Anna-Christina
-
2015
Persistent link: https://www.econbiz.de/10011432342
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Globale Markenführung in heterogenen Märkten : moderierte Wirkungsbeziehungen in der internationalen Markenimageperzeption im Bereich der Automobilindustrie
Burmann, Christoph
;
Stolle, Wulf
-
2008
Persistent link: https://www.econbiz.de/10009665204
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