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~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~subject:"Online-Marketing"
~type_genre:"Arbeitspapier"
~type_genre:"Working Paper"
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Online-Marketing
Internet marketing
7
Brand management
6
Markenführung
6
Brand image
5
Markenimage
5
Social Web
4
Social web
4
Advertising effects
2
Beziehungsmarketing
2
Brand
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Computerspiel
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Markenartikel
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Relationship marketing
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Video game
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Advertising
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B-to-B-Marketing
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Bargaining power
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Bibliometrics
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Bibliometrie
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Business-to-business marketing
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Buyer power
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Data Mining
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Data mining
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Designation of origin
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Deutschland
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Einzelhandel
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Event-Marketing
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Germany
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Innovation adoption
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Internet usage
1
Internetnutzung
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Marketing management
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Arbeitspapier
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Burmann, Christoph
4
Blinda, Lars
2
Eilers, Daniela
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Hemmann, Frank
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Jacobs, Marco
1
Kiefel, Nicola
1
Nitschke, Axel
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
CESifo working papers
29
Discussion papers / CEPR
27
Discussion paper
11
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
11
NBER working paper series
11
Working paper / National Bureau of Economic Research, Inc.
11
Cowles Foundation discussion paper
9
Discussion paper / Centre for Economic Policy Research
9
Working paper
9
Working papers / Harvard Business School, Division of Research
8
Discussion papers / Deutsches Institut für Wirtschaftsforschung
7
Stanford University Graduate School of Business research paper
7
Working papers / TSE : WP
7
Discussion paper series / IZA
6
Institute for Prospective Technological Studies digital economy working paper
6
Simon Business School working paper
6
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
5
ERIM report series research in management
5
Faculty & research / Insead : working paper series
5
OECD digital economy papers
5
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
5
Barcelona GSE working paper series : working paper
4
Sloan working papers
4
Tuck School of Business working paper / Tuck School of Business at Dartmouth
4
Working paper series
4
Working paper series / Department of Economics, University of Missouri-Columbia
4
ZEW discussion papers
4
AGDI working paper
3
Beiträge der Hochschule Pforzheim
3
DICE discussion paper
3
Department of Economics discussion paper series / University of Oxford
3
Discussion paper / Center for Mathematical Studies in Economics and Management Science, Northwestern University
3
EERI research paper series
3
Forschungspapiere
3
Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics
3
Research paper series / Stanford Graduate School of Business
3
Schriftenreihe "Arbeitspapiere für Marketing und Management" : Arbeitspapier
3
Working papers
3
BSE working paper : working papers
2
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ECONIS (ZBW)
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Online-Handel und digitales Marketing : eine strategische Option für die Markenhersteller zur Verringerung der Verhandlungsmacht des Einzelhandels
Burmann, Christoph
;
Kiefel, Nicola
-
2011
Persistent link: https://www.econbiz.de/10009758284
Saved in:
2
Einflussfaktoren auf die Konsumentenakzeptanz von Location-Aware-Advertisingmit personalisierter Ansprache
Burmann, Christoph
;
Warwitz, Claudius
-
2014
Persistent link: https://www.econbiz.de/10010258322
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3
Auswirkungen der "Web-2.0-Ära" auf die Markenkommunikation
Jacobs, Marco
-
2009
Persistent link: https://www.econbiz.de/10009665198
Saved in:
4
Bedeutung der Brand Experience für die Markenführung im
Internet
Burmann, Christoph
;
Eilers, Daniela
;
Hemmann, Frank
-
2010
Persistent link: https://www.econbiz.de/10009665195
Saved in:
5
Virtuelle Brand Communities zur Markenprofilierung : der Einsatz virtueller Brand Communities zur Stärkung der Marke-Kunden-Beziehung
Stichnoth, Fabian
-
2008
Persistent link: https://www.econbiz.de/10009665209
Saved in:
6
Konzeptionelle Grundlagen des internetbasierten Markenmanagements
Burmann, Christoph
;
Blinda, Lars
;
Nitschke, Axel
-
2003
Persistent link: https://www.econbiz.de/10002195729
Saved in:
7
Relevanz der Markenherkunft für die internetbasierte Markenführung
Blinda, Lars
-
2003
Persistent link: https://www.econbiz.de/10002195740
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