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~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~subject:"Online-Marketing"
~type_genre:"Graue Literatur"
~type_genre:"Interview"
~type_genre:"Lehrbuch"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Online-Marketing
Internet marketing
5
Brand management
4
Markenführung
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Social web
4
Brand image
3
Markenimage
3
Advertising effects
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Beziehungsmarketing
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Brand
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Computerspiel
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Markenartikel
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Relationship marketing
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Video game
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Advertising
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B-to-B-Marketing
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Bargaining power
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Business-to-business marketing
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Buyer power
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Data Mining
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Data mining
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Deutschland
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Einzelhandel
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Erfolgsfaktor
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Event marketing
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Event-Marketing
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Germany
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Innovation adoption
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Innovationsakzeptanz
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Internet usage
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Internetnutzung
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Marketing management
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Marketingmanagement
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Mobile Marketing
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Mobile marketing
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Nachfragemacht
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Online retailing
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Online-Handel
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Graue Literatur
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Burmann, Christoph
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Eilers, Daniela
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Hemmann, Frank
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Jacobs, Marco
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Kiefel, Nicola
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Stichnoth, Fabian
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
CESifo working papers
31
Discussion papers / CEPR
21
Lehrbuch
18
Discussion paper
16
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
12
NBER working paper series
12
Working paper
11
Working paper / National Bureau of Economic Research, Inc.
11
Cowles Foundation discussion paper
9
Discussion paper / Centre for Economic Policy Research
9
Erfurter Hefte zum angewandten Marketing
9
Working papers / Harvard Business School, Division of Research
8
Discussion papers / Deutsches Institut für Wirtschaftsforschung
7
Stanford University Graduate School of Business research paper
7
Working papers / TSE : WP
7
Discussion paper series / IZA
6
Institute for Prospective Technological Studies digital economy working paper
6
Simon Business School working paper
6
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
5
ERIM report series research in management
5
Faculty & research / Insead : working paper series
5
OECD digital economy papers
5
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
5
Barcelona GSE working paper series : working paper
4
Sloan working papers
4
Tuck School of Business working paper / Tuck School of Business at Dartmouth
4
Working paper series
4
Working paper series / Department of Economics, University of Missouri-Columbia
4
ZEW discussion papers
4
AGDI working paper
3
Beiträge der Hochschule Pforzheim
3
CEMMAP working papers / Centre for Microdata Methods and Practice
3
Department of Economics discussion paper series / University of Oxford
3
Discussion paper / Center for Mathematical Studies in Economics and Management Science, Northwestern University
3
EERI research paper series
3
ERIM Ph. D. series research in management / Erasmus Institute of Management
3
Forschungspapiere
3
Markstones-Arbeitspapiere
3
Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics
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ECONIS (ZBW)
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1
Bedeutung der Brand Experience für die Markenführung im
Internet
Burmann, Christoph
;
Eilers, Daniela
;
Hemmann, Frank
-
2010
Persistent link: https://www.econbiz.de/10009665195
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2
Online-Handel und digitales Marketing : eine strategische Option für die Markenhersteller zur Verringerung der Verhandlungsmacht des Einzelhandels
Burmann, Christoph
;
Kiefel, Nicola
-
2011
Persistent link: https://www.econbiz.de/10009758284
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3
Einflussfaktoren auf die Konsumentenakzeptanz von Location-Aware-Advertisingmit personalisierter Ansprache
Burmann, Christoph
;
Warwitz, Claudius
-
2014
Persistent link: https://www.econbiz.de/10010258322
Saved in:
4
Auswirkungen der "Web-2.0-Ära" auf die Markenkommunikation
Jacobs, Marco
-
2009
Persistent link: https://www.econbiz.de/10009665198
Saved in:
5
Virtuelle Brand Communities zur Markenprofilierung : der Einsatz virtueller Brand Communities zur Stärkung der Marke-Kunden-Beziehung
Stichnoth, Fabian
-
2008
Persistent link: https://www.econbiz.de/10009665209
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