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~isPartOf:"Lund studies in economics and management"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
~type_genre:"Graue Literatur"
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Lund studies in economics and management
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The way brands work : consumers' understanding of the creation and usage of brands
Bertilsson, Jon
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2009
Persistent link: https://www.econbiz.de/10003905269
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