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~isPartOf:"MIT sloan management review"
~person:"Skiera, Bernd"
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MIT sloan management review
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Improving decision making in real-time bidding
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
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Electronic commerce research and applications
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Interfaces : the INFORMS journal on the practice of operations research
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Journal of creating value
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Journal of retailing
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Kreditwirtschaftliche Vertriebsstrategien : [BSL Bankseminar Lüneburg ; 13. Norddeutscher Bankentag]
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Leitfaden Online-Marketing ; [Bd. 1]
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Marketing : value creation or value destruction?
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Schmalenbach business review : sbr
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Wirtschaft und Berufserziehung : W & B ; Zeitschrift für Berufsbildung und Bildungspolitik
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Customizing social media marketing
Schulze, Christian
;
Schöler, Lisa
;
Skiera, Bernd
- In:
MIT sloan management review
56
(
2014/15
)
2
,
pp. 8-10
Persistent link: https://www.econbiz.de/10011339171
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