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Pricing as a Strategic Capability - Companies that know how to set the right prices for their products and services understand that pricing isn't simply a matter of good tactics. B...
Dutta, Shantanu
;
Bergen, Mark
;
Levy, Daniel
;
Ritson, Mark
; …
- In:
MIT sloan management review
43
(
2002
)
3
,
pp. 61-66
Persistent link: https://www.econbiz.de/10006267008
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