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Brand Strategy
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Brand Values
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Moisescu, Ovidiu Ioan
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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The journal of brand management : an international journal
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Aspects regarding rebranding strategies - A conceptual and practical approach
Moisescu, Ovidiu Ioan
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Volkswirtschaftliche Fakultät, …
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2006
current brand to a full name change, involving sometimes alterations in
brand
values
and promises, and outlining some of the …
Persistent link: https://www.econbiz.de/10009151604
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