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National
advertising
and cooperation in a manufacturer-two-retailers channel
Ben Youssef, Slim
;
Dridi, Dhouha
-
Volkswirtschaftliche Fakultät, …
-
2011
-cooperative one is a leader-follower relationship. The manufacturer determines his spending in
national
advertising
and the whole sale …
Persistent link: https://www.econbiz.de/10009372516
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