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~isPartOf:"MSI reports : working paper series"
~source:"econis"
~subject:"Advertising media"
~subject:"Markenimage"
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MSI reports : working paper series
Journal of advertising : official publication of the American Academy of Advertising
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Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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A master class in brand planning : the timeless works of Stephen King
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What products do people talk about and why? : how product characteristics and promotional giveaways shape word-of-mouth
Berger, Jonah
;
Schwartz, Eric
- In:
MSI reports : working paper series
(
2010
)
2
,
pp. 47-95
Persistent link: https://www.econbiz.de/10008992249
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